THE IMPORTANCE OF PACKAGING

“Packaging is the art, science, and technology of designing and visualizing enclosing and protecting the products during transportation, storage, sale, and use “. Gone are the days when one would think that product is more important than packaging, as in these days there is a tough competing market out there which makes both the product and the packaging equally important to attract the customers. You can confidently say that beautiful packaging is the soul and identity of your product. The more attractive your product packaging is, the more it will attract the customers. It will glamourize your products. In today’s competitive market customers judge your products by how you package your products. If your packaging is bad customers will be hesitant to buy from you, so creating beautiful packaging for your products will not only entice the customers to buy your items, but they will also vouch for your products.

FUNCTION OR PURPOSE:

The sole function or purpose of the product packaging is to protect your product from being damaged. It is meant to protect your product during the transportation from one place to another, or better said from manufacturer to retailer, but it also protects it all the way till and including on your customer’s shelves. Different products use different types of packages depending upon their nature, i.e. some would use boxes or cans while other items would use pouches.